50 Years of Tearing Down Stigma and Honoring Survivors.
For MOCSA's 50th anniversary, Signal Theory crafted a brand evolution that cuts straight to the organization's core mission. The refreshed identity boldly confronts sexual assault through purposeful design choices - most notably in the distinctive strike-through of "SA" in the logotype, symbolizing MOCSA's unwavering commitment to eliminating sexual assault and its stigma. The thoughtful balance of bold, minimalistic type with more vibrant and calming colors creates a visual tension that mirrors MOCSA's dual role: fierce advocate and compassionate ally.
For MOCSA's 50th anniversary, Signal Theory crafted a brand evolution that cuts straight to the organization's core mission. The refreshed identity boldly confronts sexual assault through purposeful design choices - most notably in the distinctive strike-through of "SA" in the logotype, symbolizing MOCSA's unwavering commitment to eliminating sexual assault and its stigma. The thoughtful balance of bold, minimalistic type with more vibrant and calming colors creates a visual tension that mirrors MOCSA's dual role: fierce advocate and compassionate ally.
The mark through on the “SA” represents the core mission of MOCSA. To fearlessly, boldly tear down sexual assault.
