Consumers – and millennials in particular – are seeking new flavors when reaching for premium alcoholic beverages.
This audience is tired of craft beers and uninspired by the carb-free, gluten-free, flavor-free hard seltzers. So, to compete for their tastebuds, the concept for Brewser hard soda leans into the idea of no wimpy flavors and promising a taste experience that really packs a punch.
Brewser breaks the mold (and a few other things) by visually delivering on walloping, big flavor. The unique name offers a nod to the brewing industry, while the bold graphic identity drives home distinctly fearless flavors that pop.
To help stand out in a cluttered market and busy shelves, packaging was designed to be an integral part of the action. Rowdy illustrations tap into millennial consumer nostalgia and play well together, while appealing to both men and women.