Outbreak Alert
Disease Alerts for Horse Owners
In response to declining rates of horse vaccination across the country, SHS and Merial mounted an effort to reverse the trend by educating horse owners about the ever-present risk for serious equine diseases, driving them to their veterinarians. The centerpiece of the effort is outbreak-alert.com, built around an outbreak mapping application that serves users disease alerts based on their individual geographies. In addition to print materials driving users to the site, geography-enabled banner ads were placed on horse owner websites, alerting visitors to the most recent disease threats in their areas and referring them to the website for more information.
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